Privacy Policy

1. Introduction

Middle East Optical L.L.C. ("Middle East Optical", "we", "our", or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, protect, and share personal information through our website, optical stores, customer services, and digital communication channels, including WhatsApp Business.

This policy also applies to our business applications and integrations, including our Odoo business management system and Meta WhatsApp Business Platform integration.

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2. Information We Collect

Depending on the services you use, we may collect the following information:

• Personal information such as your name and contact details.
• Phone numbers, email addresses, and delivery addresses.
• Purchase records, invoice numbers, payment details, and transaction history.
• Optical prescriptions, vision measurements, and relevant eye examination information.
• Customer service inquiries, messages, and communications.
• WhatsApp phone numbers, message content, and delivery status information.
• Website usage information, browser details, IP addresses, and cookies where applicable.

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3. How We Use Your Information

We process personal information for legitimate business and service-related purposes, including:

• Processing customer purchases, orders, and payments.
• Providing optical products, prescriptions, and related services.
• Issuing invoices, receipts, and transaction confirmations.
• Sending electronic invoices and optical prescription documents through WhatsApp where appropriate.
• Responding to customer inquiries and service requests.
• Managing deliveries, returns, and after-sales services.
• Maintaining business, accounting, and legally required records.
• Improving our services, website performance, and customer experience.
• Sending promotional communications where permitted by law and subject to applicable consent requirements.

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4. WhatsApp Business Communications

Middle East Optical uses the WhatsApp Business Platform, provided by Meta, to communicate with customers regarding business transactions and services.

These communications may include:

• Purchase and invoice notifications.
• Electronic invoice PDF links.
• Optical prescription document links.
• Order and service updates.
• Customer service communications.

Our WhatsApp integration may process customer phone numbers, message content, message identifiers, timestamps, and delivery status information for the purpose of delivering and managing messages.

We use Meta's WhatsApp Business Platform to transmit communications. Meta may process information according to its applicable platform terms and privacy policies.

Customers who wish to stop receiving non-essential or promotional WhatsApp communications may contact us using the details below.

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5. Optical and Health-Related Information

Certain services may require information relating to your vision or optical prescription.

We use such information to support eye examinations, prescription eyewear, contact lens services, and related customer requests.

Access to this information is restricted according to operational needs and applicable confidentiality and data protection requirements.

Where required, we obtain appropriate authorization before disclosing prescription or health-related information to third parties.

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6. Sharing Information with Third Parties

We may share relevant personal information with trusted service providers when necessary to operate our business.

These may include:

• Meta Platforms, for WhatsApp Business API communications.
• Odoo and relevant technical hosting or IT service providers.
• Payment processing providers.
• Delivery and logistics providers.
• Insurance administrators, where applicable to authorized services.
• Government or regulatory authorities when legally required.

Information is shared only as appropriate for the relevant purpose and subject to applicable legal requirements.

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7. Data Storage and Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, and disclosure.

Our business operations may use secured information systems, access controls, and third-party technology platforms.

Although we work to protect personal data, no internet-based transmission or electronic storage method can be guaranteed to be completely secure.

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8. Data Retention

Personal information is retained for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing services, maintaining financial records, resolving disputes, and meeting applicable legal obligations.

Retention periods may vary according to the type of information and relevant regulatory requirements.

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9. Your Privacy Rights

Subject to applicable laws, customers may request to:

• Access personal information we hold about them.
• Correct inaccurate or outdated information.
• Request deletion of eligible personal information.
• Withdraw consent where processing relies on consent.
• Object to certain processing activities where permitted.
• Stop receiving optional marketing communications.

Some requests may be subject to legal or regulatory record-retention obligations.

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10. Data Deletion Requests

If you wish to request the deletion of personal information collected through our website, customer services, or WhatsApp Business integration, please contact:

Email: info@middleeastoptical.ae

Please include sufficient information to allow us to identify your records and understand your request.

We may request reasonable identity verification before processing a deletion request to protect customer information from unauthorized access.

We will review and respond to requests in accordance with applicable data protection laws.

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11. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential website functionality, analyze usage, and improve performance.

Certain third-party services may also use cookies or similar tracking technologies where enabled.

You may manage cookies through your browser settings and any cookie preference controls made available on our website.

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12. International Data Processing

Some of our technology and communication service providers may process or store information outside the United Arab Emirates.

Where applicable, international data processing and transfers are handled in accordance with relevant legal requirements and appropriate safeguards.

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13. Children's Privacy

Our optical services may be provided to children with the involvement of their parents or legal guardians.

Where required, personal information relating to minors is collected and processed with appropriate parental or guardian authorization.

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14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, business operations, technologies, or legal obligations.

Updated versions will be published on this page with a revised last-updated date.

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15. Contact Information

For questions, privacy inquiries, or requests concerning personal information, please contact: